17th April, Hong Kong: For the first time since the ABF Tour became an official Tour of Asian Bowling Federation in 2004, an Official Partner, Alisports will be involved with six of the legs of the 2016 ABF Tour.
Alibaba Sports Group (Alisports), is a majority owned subsidiary of Alibaba Group Holding Limited (NYSE: BABA). Alibaba Sports Group will leverage the Alibaba platforms to integrate e-commerce, media, marketing, video, home entertainment, cloud computing and other internet-enabled technologies to form a sports platform that will participate in different aspects of the professional sports industry. This includes, but is not limited to, sports IP, sports media, events, ticketing and merchandising.
Alisports will take care of the TV production and media exposure through their media platform for 6 of the legs of the ABF Tour. The prize money for the top 4 bowlers in the Men and Women division respectively will be US$4,000 for each of the legs. Since 2004, Chinese Bowling Association has not joined the ABF Tour.